The HER Campaign logo represents the leaf of a sycamore tree found in the ancient Middle East. The sycamore tree was considered sacred and was used for many things including a place of refuge. The highways were lined with these huge trees, providing a shelter and shade for weary travelers. In times of emergency, people would take refuge in the trunks of the mighty sycamore trees. They were a symbol of refuge and protection in ancient Israel and were admired with great care.

There are seven lines in the leaf that represent the number of completion. The HER Campaign serves to break the bonds of slavery and provide healing and restoration for women that have suffered trauma. We base our healing around the belief that God is our ultimate refuge and strength, a helper who is always found in times of trouble.

The small section on the left (filled in with gold) represents the percentage of survivors that have recovered after a life of sexual exploitation and trafficking. The rest of the leaf is transparent to remind us to keep fighting for the vast majority that is still enslaved in our world today.